What's the difference between promotional posters and flyers
The main difference between promotional posters and flyers is their size and quantity.
There are also some more subtle differences between these similar advertising mediums - so who do you need to tell - and what do you need to tell them?
Posters are usaully bigger than A4 (approx 12"x8") and are typically on thick paper 150gm. They tend to be made in small quantities, sometimes only 10 but rarely over 200 and are posted on display boards, on outside venues, noticeboards, etc.
Flyers on the other hand tend to be smaller than A4 and produced in thousands to hand out, mail, distribute door to door, include with magazines, etc.
Posters and Flyers can often contain exactly the same information with the posters being much larger. This is the ideal situation if you are promoting an event and are displaying your poster outside or on a large display board.
However if you are displaying your poster on a local club or office noticeboard a large poster can be too big for the board or worse still it is covered with other small adverts so the copy on your poster cannot be seen.
In this case it is better to use a smaller size similar to a flyer
Promotional Poster and Flyers are one of the most popular mediums for creating greater awareness of your events, products or services.
Make sure you have done your research before arranging your advertising - and remeber the cost of distribution can often exceed the cost of your design and printing. Expert advice can often be the most cost effective route for your promotional posters and flyers
Good Luck with your project
Gordon Flavell
www.flavell.com
There are also some more subtle differences between these similar advertising mediums - so who do you need to tell - and what do you need to tell them?
Posters are usaully bigger than A4 (approx 12"x8") and are typically on thick paper 150gm. They tend to be made in small quantities, sometimes only 10 but rarely over 200 and are posted on display boards, on outside venues, noticeboards, etc.
Flyers on the other hand tend to be smaller than A4 and produced in thousands to hand out, mail, distribute door to door, include with magazines, etc.
Posters and Flyers can often contain exactly the same information with the posters being much larger. This is the ideal situation if you are promoting an event and are displaying your poster outside or on a large display board.
However if you are displaying your poster on a local club or office noticeboard a large poster can be too big for the board or worse still it is covered with other small adverts so the copy on your poster cannot be seen.
In this case it is better to use a smaller size similar to a flyer
Promotional Poster and Flyers are one of the most popular mediums for creating greater awareness of your events, products or services.
Make sure you have done your research before arranging your advertising - and remeber the cost of distribution can often exceed the cost of your design and printing. Expert advice can often be the most cost effective route for your promotional posters and flyers
Good Luck with your project
Gordon Flavell
www.flavell.com
posted by Gordon Flavell at 9:31 am
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