Top text tips for promotional success
- More top text tips for those promotional books and pads
Promotional Text and Copy
The 7 most common disasters for presenting your copy as voted by my clients, friends and associates.
These all make your text difficult to read - so your clients will either not read it or become distracted from your selling message. Either way you are losing impact and sales.
Small text in fuzzy colours - Use crisp colours
Text with bold drop shadows are really difficult to read
Reversed out coloured text in large solid areas especially under 8pt type - these look fuzzy
Coloured text on coloured pictures - you just can't see the contrast
Substitute fonts, fancy freebie fonts from the net and font incompatibility - your service bureau will have a large number of fonts - use one of theirs and it will be more successful
If you can convert your text to outlines - but remember to proof read everything first as you cannot easily add new text to outline text.
Too many fonts make the text look amateurish and you loose credibility.
Talk your next project through with your designer or find out the lengths Flavell go to make sure you are getting your message across at the Flavell Promotional Marketing tour.
Remember our incredible promotional pads and calendars
Good luck with your marketing
Gordon Flavell
www.flavell.com
01324 489900
Promotional Text and Copy
The 7 most common disasters for presenting your copy as voted by my clients, friends and associates.
These all make your text difficult to read - so your clients will either not read it or become distracted from your selling message. Either way you are losing impact and sales.
Small text in fuzzy colours - Use crisp colours
Text with bold drop shadows are really difficult to read
Reversed out coloured text in large solid areas especially under 8pt type - these look fuzzy
Coloured text on coloured pictures - you just can't see the contrast
Substitute fonts, fancy freebie fonts from the net and font incompatibility - your service bureau will have a large number of fonts - use one of theirs and it will be more successful
If you can convert your text to outlines - but remember to proof read everything first as you cannot easily add new text to outline text.
Too many fonts make the text look amateurish and you loose credibility.
Talk your next project through with your designer or find out the lengths Flavell go to make sure you are getting your message across at the Flavell Promotional Marketing tour.
Remember our incredible promotional pads and calendars
Good luck with your marketing
Gordon Flavell
www.flavell.com
01324 489900
posted by Gordon Flavell at 1:51 pm
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