Top text tips for promotional success

- More top text tips for those promotional books and pads

Promotional Text and Copy

The 7 most common disasters for presenting your copy as voted by my clients, friends and associates.

These all make your text difficult to read - so your clients will either not read it or become distracted from your selling message. Either way you are losing impact and sales.


Small text in fuzzy colours - Use crisp colours

Text with bold drop shadows are really difficult to read

Reversed out coloured text in large solid areas especially under 8pt type - these look fuzzy

Coloured text on coloured pictures - you just can't see the contrast

Substitute fonts, fancy freebie fonts from the net and font incompatibility - your service bureau will have a large number of fonts - use one of theirs and it will be more successful

If you can convert your text to outlines - but remember to proof read everything first as you cannot easily add new text to outline text.

Too many fonts make the text look amateurish and you loose credibility.


Talk your next project through with your designer or find out the lengths Flavell go to make sure you are getting your message across at the Flavell Promotional Marketing tour.

Remember our incredible promotional pads and calendars


Good luck with your marketing

Gordon Flavell

www.flavell.com
01324 489900